Founded in 2008, West Lake Music Festival has been successfully held for 16 sessions for 13 years until 2021. It is a youth culture brand established and cultivated by Urban Express. In 2018, he officially joined tecsino Culture Group, becoming an important driver of cultural field in the future. Since its inception, the brand has been distinguished from other music festivals by its unique music taste, international vision, forward-looking artist lineup and inclusive music categories. Since its birth, more than 100 bands from more than 10 countries and regions in Europe, the United States and Asia have come to Hangzhou to perform. The West Lake Music Festival is also known as "the most beautiful music festival in China", which is a nationally renowned youth trend culture pioneer and has become the most important music creation and publication mecca in Hangzhou.